Built for global sharing
The business of ICA Housing is global — members are national housing organizations in 19 countries around the world. To enable these organizations to share information openly and across barriers of language, ICA approached the web community for help developing a website centered around member-submitted articles. These articles are then reviewed by ICA staff before publishing live on the site.
Through conducting client interviews, creating user personas, wire-framing, and an iterative user-centric design process, key business objectives and three core requirements were identified for a successful redesign of the ICA Housing web presence:
- Unite co-op housing players around the world;
- Provide a center of reference for sharing articles of importance to housing co-ops; and
- Make it easy to use, intuitive to learn, and interactive.